I just got this email today from Netflix. It reads:
Great news! We're lowering the price of your 1 DVD out at-a-time plan to $8.99 a month plus applicable taxes. Now you can enjoy Netflix for less!
You don't need to do a thing - except pay less.
Netflix lowered my pricing plan by a buck. I didn't even have to switch plans, they've just started charging me a buck less.
I'm pretty sure this is the first time a company has lowered the price of my service with them. Usually they will offer a cheaper plan, and if I'm lucky they'll tell me about it, but I always have to call up to take advantage.
I hope AT&T is taking notes.